More immersive Artist experiences include traveling “exhibit” style pop-ups with outfits and memorabilia from notable events, appearances or times significant to their history. For those seeking more, high-tier packages offer a more-or-less on-brand experiences that include dedicated lounge spaces with photo-booths, ops and props, branded step-&-repeats, lounge-furniture, games, activities, instrument demos, hors d’oeuvres or buffet catering tables. While 1 st tier early-access package purchasers might collect their bundle items, entry doesn’t usually take place until shortly before doors.
Likewise, prices can range by act from $100-$800 to $2,000 or more, also to scale of the Artist and audience.įans are met with check-in areas for confirmation and issuance of their package items, of which the most basic amenities typically include early venue-access lines and an Artist-branded keep-sake laminate to commemorate the experience, while others include items such as Artist-signed posters or bags.
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These programs are often structured with 1-3 tiers of options, though larger acts may run up to 5 or more depending on the strength of their brand, audience and venue size as well as different combinations they can offer from most valuable down to the simplest upgrade in a fan’s experience. it’s common for middle-companies to present a selection of options based on previous programs and packages, from which the Artist and their team pick and piece together their own program bundle while lending input to layout, designs and features. Sales of these packages help to make up for part of revenues once achievable through traditional album sales, as well as those lost to the multi-billion-dollar secondary-ticket market.Īrtist’s teams work with them and the promoter, ticketing-company and at times a middle-company contracted to design and facilitate these programs, amenities and suppliers. One that has become a common practice for acts is that of pre-show Fan Experiences featuring exclusive accessibilities and amenities bundled with tickets sold from front and center outward within a capped number of available allocations. Guest post by David Benjamin De CristofaroĪs Artists aim to find new opportunities in the face of primary revenues in Music’s shift from record sales to live event spaces as well as the ticket re-sale market, new models have emerged around the front end of ticket transactions just as bundles do around record pre-sales.
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